Whether you’re a business marketer, blogger, or artist looking to promote their work; learning how to utilize all the different tools and social media channels available will help you to survive in the vast, deep recesses of internet space. People who understand the importance of adding social elements to their marketing campaigns are the ones you constantly see popping up in your different social network feeds. By adding social elements, you’re not just helping customers encounter your content, but encouraging them to interact with your brand. This peer-to-peer word of mouth messaging is highly trusted and effective when it comes to amplifying the impact of a campaign. [Read more...]
Greenpeace: Save the Arctic Tour
When will the evil corporations ever learn that we mean it when say we don’t want them drilling for oil in our Arctic waters? It seems as though they’ve learnt nothing over the years in regards to our distrust in their ability to stop catastrophic oil spills — which we’re still feeling repercussions for in the Prince William Sound massacre, some 23 years after the Exxon Valdez oil spill. Shell’s Chukhi drill site is the summer home of gray whales, and no research submarine has surveyed this area before, and the plans to begin exploratory drilling risks a destructive oil spill in an area where the biodiversity is relatively unknown and already threatened by climate change. [Read more...]
What are the Best Small Business Industries?
The Great Recession of the late 2000s has left a sizable wake of change in its path of destruction and mayhem. On the eve of losing their homes to foreclosure, people are throwing big parties and drawing wonderful doodles with Sharpie markers all throughout. Music stores, DVD, video, and game rental stores have all but gone the way of the dinosaur, and men have been wearing the same 5-pack of Hanes underwear way too long. The effects of the recession on individual small businesses vary, but there have been some industries who have weathered the downturn surprisingly well. [Read more...]
Don’t Let Summer Grilling Make You Sick
The hot summer days and long nights make us want to do nothing more with ourselves than hop into our swim gear, enjoy a long day at the pool or beach, and have a good old fashioned picnic or BBQ. The only problem with this — especially with how hot it’s been this summer — is that warm weather causes a spike in foodborne illness. Nothing ruins a good time like potato salad that’s taken a dive and turned nearly radioactive while you were out taking a dip, throwing the frisbee around, or grabbing another cold one. [Read more...]
Armed to the Teeth: Gun Ownership in America
America has the most heavily armed citizens in the world, and when you look at the numbers you begin to understand their citizens are packing some serious heat. Since its conception, the Second Amendment — guaranteeing the “right to bear arms” — has been a controversial clause. It was invoked in a time when America was still a relatively new country, and there was still much lawlessness throughout its lands that required such a mandate… and the Wild Wild West was still to be won. [Read more...]
What Does Time Mean to Small Business Owners?
Many of us are juggling multiple roles in our daily lives, whether it’s family or work related, we all wear many hats. For some, it’s just a fedora or baseball cap; for others, it’s an amalgamation of bowlers, fedoras, beanies, berets, buckets, newsboys and baseball caps. When starting a small business, there aren’t always reserves in the budget to hire someone for each separate task, and the owner — or co-founders — have to take an active role in areas which may not be their specialty. All of these different tasks are a suck on time – and time is a precious commodity. [Read more...]
Deceitful Aisles: Navigating Grocery Spending Traps
How you ever wondered about the supermarket… you know, really wondered why it’s set up the way that it is? Why are some things placed where they are? All around us are marketing ploys (10 for $10), coupons, music selection, and sample stations. There are some super obvious tactics being used by supermarkets to trick us into shopping the way they want us to, hopefully so we’ll spend more money. There are also some secret design maneuvers being used in order to perfectly manipulate us into their superfluous spending ways. [Read more...]
Pop-Up Restaurants: They’re Here to Stay
People are aware that the restaurant industry is massive — to the tune of $372 billion a year — but, what they may not be aware of is that a quarter of these restaurants fail within the first year, and 60% fail by their third year. This rate of failure has driven some cutting edge chefs and restaurant financiers to seek out new investment opportunities. The pop-up restaurant trend was inspired by supper clubs, and first started in London in the mid-2000s as “happenings”. A cheaper investment upfront coupled with the opportunity for constant reinvention and chance-taking make pop-up restaurants ideal for restaurant financiers and chefs looking for a new investment. [Read more...]
How to Destroy Your Productivity at Work
The thing about destroying productivity is that you barely have to try to make it happen. Our world has become inundated with ways to thwart productivity, and many of these faults lie in bed with your everyday work habits. One of the most surprising things to be found from this infographic is that a study from The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment by 10 points – which is the equivalent of not sleeping for 36 hours. When you think about it, how often does this happen in your everyday life? Even reading this article right now, you’re probably doing a combination of these productivity destroyers that could hinder you from even reaching the end of this sentence. [Read more...]
Top-Level Domain Names and the Future of the Internet
The future of the Internet lies in the realm of expansion. Just like computers have been, the Internet has been evolving for decades. Years ago, computers took up the entire floors of buildings, and now they occupy our front pocket with more processing power than those ancient dinosaurs. The Internet is becoming a far more sophisticated place as well. With so many different types of websites and businesses out there, the need to expand top-level domain names has finally come upon us. [Read more...]













