This Artist Rented Two Digital Billboards, Then Made Them Look Like They Weren’t There

Over the past month two digital billboards along Massachusetts’ interstate freeways have been blending into their surroundings. During the day, the large electronic screens show images of the lush woodland forest that surrounds them. By night, they light up with high definition images of the moon and magnificent starscapes. If it wasn’t for the recognizable rectangular billboard frame, you could almost miss them.

4 Reasons Vertical Video is Suddenly OK

Despite our title for this post, most people would agree: vertical video is the bane of the smart phone era. Our eyes aren’t stacked on top of each other, making a portrait shaped image less than natural viewing. They don’t fit on standard TV or laptop screens, leaving huge black bars at the border. Heck, Google’s Android camera app even scolds you for trying to go vertical. And we can’t forget about the scourge of “vertical video syndrome”

Is it Time for a Wooden Skyscraper Revolution? It Makes a Lot of Sense.

The world’s population is becoming more urbanized by the day. That means a lot of new city dwellers need somewhere to call home. But, where do we house them? Traditionally it’s been in new concrete or steel buildings and skyscrapers. But there is another option: wood.

A Drone Just Made the First Legal U.S. Delivery

Commercial drone deliveries took 24 short hops closer to reality last Friday with special clearance from U.S. regulators.

Australian drone startup Flirtey worked with NASA, Virginia Tech, and others, to make a series of flights in a project called “Let’s Fly Wisely”.

How You Access the World’s Biggest Dataset Using Think with Google

Every day, we are A/B tested, our behaviors logged, our clicks processed through algorithms, our locations turned into heatmaps; we are numbers to giant machines trying to understand our behaviors. What does all this data mean? What can it really tell us? Think with Google, a eloquent industry roundup of insights, trends and analysis, is trying to fill the gaps and share the vast dataset that is Google.

Whether you’re a non-profit looking for better ways to raise money or an ad agency in need of an edge on the next digital campaign, Google has hundreds of articles and insights to supercharge your next endeavor.

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When Google was founded by Larry Page and Sergey Brin in 1998, their mission statement was simple: “To organize the world’s information and make it universally accessible and useful,” influenced by the motto, “Don’t be evil.” In the 17 years of the company’s rise to the behemoth it is today, they have been living that motto, changing the world with product after product—offered for free or very little cost to the masses.

While many companies line their pockets selling data and metrics, Think with Google, just like the rest of Google’s offerings, if free of charge. They have tons of awesome videos and the insights in all of their content run across industries. And it’s not just Google geeks telling you what they think. Google is pulling together perspectives from leaders in all content categories, from restaurants, to automotive, to high-level statistical analysis—and it is good.

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See the larger pdf: cookbook-calendar_infographics

So, how can you use it?

Go to the Tools Page
Whether interested in something simple like the most trending YouTube videos or a detailed dig into consumer behavior when purchasing online, the tools page is an ever-growing list of valuable tools you can use to better understand society’s behaviors in the digital world. You can do learn about everything from search trends for recipes by month to what it takes to make an unskippable ad. TWG lets you get into Google’s head—and as with most of Google, it is overwhelming how much there is to dig into.

Browse Content By Platform
Content on TWG is very well organized. It can be browsed by industry category, but, more importantly, you can look for content based on a specific platform. Want to see what Google has regarding mobile interface? Looking for a better way to engage on social? Find it here. This is a great way to not get stuck in your industry rut and see what other forward-thinkers are doing with new technology.

Learn About Google Products You Should Be Using
Whether a deeper dig into Google analytics or an introduction to AdSense, TWG gives you insights on both what their offerings can do and how other people are using those offerings. It’s not everyday that a company gives you this level of resources to get more out of their products.

Inspire Your Creativity
With different series of articles showcasing awesome work in creative industries, TWG has tons of great ideas to help get those creative juices flowing. Click on the creative tab to see the latest.

TWG is geared toward marketers, but a quick glance is interesting for anybody who wants to learn more about what’s happening on the Web.

Patatap Will Have You Creating Visual Music in No Time

Well, this is addictive. Patatap is a ‘portable animation and sound kit’ which lets you create melodies by tapping your keyboard or your phone. Along with each sound a corresponding shape animation is played against a backdrop of color. On the desktop, just hit spacebar and the soundscape transforms, as do the colors.

360 Music Videos Are Here: Google Tech Puts You in Control

What if while watching a video you could look anywhere you wanted? We’ve all imagined it… and now that dream is here. Google recently introduced 360° video playback. Just move your phone around (or use arrows on your browser) and you’ll get a virtual reality panoramic view of the filmed world. It’s super trippy and we think it’s going to be a big deal.

The Easy Way (and the Hard Way) to Make a GIF from a Video

Animated GIFs have been around since CompuServe introduced them in 1987. Since then they’ve been used for everything from MySpace glitter graphics (uggg…), to sweet dance clips, and some really refined cinemagraphs like the one above. While GIFs are everywhere, it’s only a small section of the internet that makes them – so let’s look at two ways you can make a GIF.

These Scarves are Knitted With Patterns from Your Brainwave Activity

These scarves are about as personalized as possible. NeuroKnitting creates scarves knitted with the wearer’s brainwaves – captured while they listened to Bach’s Goldberg Variations’ aria and its first 7 variations. As personal as wearing your fingerprint on your shirt, NeuroKnitting transforms an emotional state into something both tangible and wearable.

Be Emperor of the Penguins with Daniel Rozin’s Bizarre New ‘Mirror’

We just covered Daniel Rozin and his collection of bizarre interactive ‘mirrors’ a few weeks ago, but this new creation can’t be missed. His ‘Penguins Mirror’ let’s you be emperor of the penguins – just stand in front of all 450 motorized stuffed animals and they turn their white bellies towards you reflecting your silhouette. Is it brilliant or just absurd? Probably the best of both, and a really good laugh too.