Crossover: Budweiser Is Owning It.

Last week I wrote about the Whatever USA campaign from Bud Light in a roundup of great projects at various budgets. When I first heard about it, I thought it was a bit absurd and the typical big brand, big budget waste of money. Many big campaigns are, but when I started researching the campaign for my article, I realized just how smart Budweiser’s whole range of current campaigns are.

Instead of trying to reinvent themselves like many aging brands do, Bud Light has just decided to own it. From their #upforwhatever campaign, promoting the idea that Bud Light is good for any occasion, to the #WhateverUSA town takeovers, they are taking the idea of an everyman’s beer seriously.

From Action Sports Athletes to Pop Culture Superstars: There are Some New Style Influencers in Town

 

Welcome to a new paradigm. Surf, skate and snow are no longer the sports reserved to low budget, flannel shirt wearing, flip-flop clad punks. The standard ‘throw on a hoodie and drink beers by the fire’ for after surf or apres ski is not so typical anymore.  Now that action sports athletes have emerged in the spotlight as very well paid and very well-dressed icons, they are contending with the usual suspects of fashion and style like models, rappers, and movie stars.  With bigger pocket books, and more attention than ever before, the philosophy of no suits and no stress has been substituted for Oscars parties, private jets and hobnobbing with who’s who at events all over the world.

3 Disabled Music Fans Make Music With Only Their Minds

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There are many things we take for granted each day. Those of us with hobbies — and proper working extremities — have the ability to work on something we love whenever the feeling arises or time allows. People with disabilities don’t have this luxury – not even close – which makes this project absolutely magical, and hopefully touches music lovers everywhere to their core. Smirnoff has teamed up with DJ Fresh for a world first, a project called Mindtunes, which puts together three disabled dance music fans to create a banging club track using only their minds! The frustration, and ensuing excitement on their faces as they complete the track, make it all worth watching.

Cheers to that: Game of Thrones is Back!

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Fire-breathing dragons, familial backstabbing, and plenty of expository sex. Game of Thrones returned to HBO this past Sunday, March 31st, and season three of the epic fantasy show promises more blood, guts and sword-wielding glory as the seven noble families of Westeros each vie to be the rulers of all.

What makes this heady cocktail of drama so addictive? For one, there’s intrigue, adventure and magic! From incestuous power plays to dragon smuggling to the fate of one family in the hands of a bastard son, the show takes scandal to new snowy heights. For another, the intricately woven plot lines, the meticulous characterizations and the lavish production value are so well executed that all this far-fetched madness makes so much delicious sense.  

Photojournalist to Syrian Rebels: What do you carry?

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“They killed my mother and father. I will kill them with my knife. I will kill them like I would kill a goat,” says Kachadur Manukian, the 25 year old Syrian fighter above. The darkly vignetted image is the work of photojournalist Sebastiano Tomada Piccolomini, who spent 2012 with Syrian rebels as they fought against soldiers loyal to the regime.

Currency Art: Taken From the Pockets of the Military

Sometimes life creates art inspiration in strange ways. For artist Chad Person, the inspiration for his humorously titled series TaxCut came in the form of a failing soldier in his digital photography class. Person relates on his website how, when he found out the soldier would have to repay his $400 course tuition grant to the military for his failure, the artist saw an opportunity to make sure the military couldn’t assign the funds elsewhere, like buying more weapons.

Retro WPA Inspired Poster Art for GOOD

Do you ever see artwork in a magazine and think about how much fun it was for the artist to create? This is how I felt when I saw the WPA poster art inspired illustrations by Dan Cassaro for GOOD magazine. Each of these full page illustrations were for the latest issue of the magazine and meant to act as public announcements for our modern times. Just as the WPA posters of the past where witty, bold and colorful, Dan’s work is right on par.

Invisible Children + Resolve: The LRA Crisis Tracker

The Invisible Children organization has set the internet ablaze this week with their newest KONY 2012 video — which went viral on YouTube, Twitter and Facebook — and has succeeded in its goal of making African war criminal, Joseph Kony, famous. From celebrity backers — Oprah, Kim Kardashian, Ryan Seacrest, and Rhianna to name a few  — Twitter updates, long winded Facebook rants, and critical assessments by Yale sociology professors, everyone is talking about it; and the reaction has been both good and bad.

Inadvertent Haiku: News in 17 Syllables

There have been many clever ways of portraying current news, but this one deserves some attention. As an ongoing collaboration project created by Koseli Cummings of K&©, he created Inadvertent Haiku. Each entry is a summation of current affairs in just 17 syllables, in a style they refer to as, “kind of a Félix Fénéon meets Auto-Tune the News.” To make the project even better they often marry those haikus with editorial illustrations done by a list of talented illustrators.

Strings Are Stronger than Guns

Masoud Bwisri has become a star in Libya since the start of the revolution last year. As the protests turned into a fight for freedom, Bwisri marched on the front lines with his guitar side by side with machine guns and rocket launchers. A year after the start of this revolution, fears of what the future holds are in the forefront of public concern. Bwisri believes that the revolution has brought guns instead of peace as militias have not turned over their guns and in many cases have more control than the National Transition Council (NTC). “Music brings peace. Machine guns cannot bring peace. Strings, for me,” said Bwisri, “are stronger than guns.”