The Fourth of July is the day in which America celebrates gaining its independence from England, and has become synonymous with being the most supreme holiday of the year. Fourth of July is a time where you hang out with family and friends, grill food, and light off a ton of fireworks — the more illegal the better. More than 67 percent of Americans are planning to join in the festivities this year. Whether it’s attending a BBQ, watching a community fireworks celebration, or walking in a parade, there is plenty of fun for everyone — except for the small percentage of people who aren’t celebrating at all. [Read more...]
The ROI of Summer Internships: How Much Does It Pay?
Summer is shining down upon us — currently melting people’s faces off on the Eastern seaboard — and with the summer heat wave also comes another favorite time of year for students: the summer internship. Hiring for internships is expected to rise 8.5 percent in 2012, meaning more undergraduates will have the opportunity to gain some hands-on experience in their field of study. New research suggests that the ROI of a summer internship can have huge payoffs when it comes to immediate pay — beats making $9.00/hr at a retail location — and can pay off long term when it comes to career opportunities. [Read more...]
True Colors: What Brand Colors Say About A Business
Studies have shown that a product’s color influences 60-80 percent of a customer’s purchasing decision, which makes choosing the wrong color a death sentence before your brand ever has a chance to get off the ground. The most recognizable labels in the world are defined by their colors. Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe. [Read more...]
The Unselfish Reasons Why People Write Online Reviews
We’ve all been out looking for a new restaurant or service to try, and when we see reviews online, it lets us know people are talking about them — good or bad. With so much content, services, and businesses out there (especially on the web) more and more consumers are flocking to online review sites, forums and apps to share their opinions. As we’ve all learned from social media, people like to talk, and they like to share… so it’s a logical conclusion that the best way for people to get their opinions heard and share their experiences with the masses is by posting their reviews of businesses here online. [Read more...]
The Generation Gap In Computer Security
Our lives are hurtling faster and deeper into the new digital world we’re creating. Now, with the broad adoption of digital media and social networking, combined with an increasing amount of sensitive data being stored online, personal security is becoming more important than ever. As with most things in life, the importance of computer security increases in priority with age. Different generations understand the problem of online security differently, but does the younger and more tech-savvy Gen Y user manage computer security more effectively, or does the more mature baby boomers guard their personal information and data better? [Read more...]
9 Shocking Facts About the Food Industry
Modern farming techniques have changed the way America produces food. The U.S. grows more corn than any other country on the planet. These modern farming techniques, combined with massive government subsidies, have turned corn into an incredibly productive — and incredibly cheap — crop. 90 million acres of corn are farmed every year in the U.S., and < 1% of that is sweet corn, the type people actually eat. So, what is the corn being produced and used for? To worsen the American diet and enlarge waistlines? [Read more...]
How Much Data is Created Every Minute?
The Internet has become a place where massive amounts of information and data are being generated every day. Big data isn’t just some abstract concept created by the IT crowd, but a continually growing stream of digital activity pulsating through cables and airwaves across the world. This data never sleeps: every minute giant amounts of it are being generated from every phone, website and application across the Internet. The question: how much is created, and where does it all come from? [Read more...]
The Secret to a Sound Ocean
Acoustics mean different things to different species. As humans, we need sound to hear our favorite music, the roar of the crowd (insert activity here), and sirens so we don’t get flattened by a firetruck or freight train. While hearing is an enjoyable part of living a fulfilled life, we can get by without it. Whales on the other hand, have a harder time. Whales are auditory creatures, meaning hearing is essential to their communication, navigation, feeding, and breeding. Imagine if we couldn’t hear then we couldn’t breed? I’d rather go blind. [Read more...]
Cell By Cell: Why We Haven’t Cured Cancer
The thought of getting cancer, and having your life cut short years before it should, is a constant fear we live with in our modern world. You can be walking down the street completely healthy, having the time of your life, when you realize something doesn’t feel right. You go to the doctor complaining of your ailment, and that’s when everything changes: they’ve found something, and it’s not good. We have all known someone throughout our lives that has been affected by this heinous disease, and with all of the medical advances made in the last 50 years we have to question: why hasn’t a cure been found?















