What if Major Brand Logos Were Hand-Lettered?

For her graphic design graduate project, Sara Marshall imagined what the intersection between modern brand logos and the classic art of hand-lettering might look like – and it’s very thought-provoking. Like many of us Marshall has noted the trend toward flat, minimalist brand logos. With companies like Microsoft and Google leading the way, the iconography of major companies has lost some of its flair in the name of simplicity, adopting a minimal range of colors and making creative use of negative space.

While there are some good design arguments for going minimal, it doesn’t always have to be so.

World Renowned Graphic Designer Recreates Famous Brand Logos Free Handed With Pen & Ink

With just ink and a calligrapher’s pen, Sebastian Lester can create lettering that looks computer generated. A graphic designer with clients that include NASA, Apple, Nike and The New York Times, he doesn’t even need a computer to create logos. In these short timelapse videos, Lester shows off his skills and perfect proportions as he free hand prints some of the most recognizable logos out there. Lester is one of the highest profile calligraphers in the world and he shares his talents regularly with his followers on Instagram.

Rob Draper Will Draw Beautiful Lettering on Anything, Even Food

Why yes, that is an Ikea hotdog with beautiful typography all over it. Designer and illustrator Rob Draper is the kind of guy who’s unafraid to push the boundaries a bit, even if it ‘knackers’ the nibs of his pens in the process. With plenty of shout-outs to ‘create more’ his meticulous work finds its way onto food items like loaves of sliced bread or the bottom of a bagel. Other pieces are on old discarded Costa coffee cups or the wrapper from eats at Wagamama (both giveaways of his UK-based location).

Architectural Typography Animated with Miniature People

For design lovers, it doesn’t get better than this. German creative firm Deepblue Networks just worked with illustrator and graphic designer Florian Schommer on a promotional campaign which hits just about all the right spots. They’ve combined bizarre architecture, animated GIFs, typography and even logo design into just one project. Here are 8 animated illustrations, each realized as a towering building in the form of one letter in the name ‘DEEPBLUE’.

WWII Posters Declared War on STDs

Gigantic letters falling from the sky or giant dinosaurs stomping through the jungle might not be the first imagery that comes to mind when thinking of sexually transmitted diseases, but in World War II these posters were the military’s first line of defense against a venereal disease (VD) epidemic. Learning from the lessons of World War I, where many soldiers contracted and died from STDs, the US government started a graphic design war that saw military barracks plastered with posters warning of the dangers of unsafe promiscuity with “loose women.”

3D Calligraphy Jumps Off the Page

Turkish graphic designer Tolga Girgin has a passion for calligraphy, but her lettering has a look that’s all together different. Using an assortment of perspective trickery, she uses pens and pencils to give her old-school lettering a whole new angle – one that would have you believe each letter was pealing off the paper or hovering above it.

Playful 3D Typography Interacts With Reality And Pops Off The Page

From the sketchbook popping works of Hideyuki Nagai and Alessandro Diddi to 3D sidewalk chalk art by Kurt Wenner, we’ve always been impressed by anamorphic talents. But now we can combine that with our nerd love for typography with these playful works by Swiss artist Cyril Voilloz. The talented graphic designer, who splits his time between Berlin, Geneva, and Vancouver shows off his sketching skills with the most lively typography series we’ve ever seen. Letters pop from the pages and interact with the real world like a character from Sesame Street.

The Evolution of 4 Iconic Logo Designs

A strong visual language is the best way to establish brand recognition among your audience, and your logo is the foundation of that visual identity. A well-designed logo complements a brand, oftentimes taking on a life of its own and effectively settling into the cultural consciousness. Not only that, the best logos serve as both a template and a guide as a brand evolves.

Some of the world’s most iconic logos have been refined—though never redesigned—because their design was such an accurate reflection of the brand. Here are 4 classic logos that have been successfully updated for the modern era yet pay homage to their original good design.