Just the thought of reading a company’s annual report is enough to make most eyes go blurry, but it doesn’t have to be so.
If designed well and presented in the right format, annual reports are an exceptional way to present company milestones from the previous year, as well as highlight company culture—without boring readers to death.
The best annual reports even do the seemingly impossible: engage investors and win loyal fans. And as more emphasis is placed on creative presentation, it’s fast becoming the latest format to benefit from good design. Here are 5 brands that nailed their annual reports. [Read more…]