What if Major Brand Logos Were Hand-Lettered?

For her graphic design graduate project, Sara Marshall imagined what the intersection between modern brand logos and the classic art of hand-lettering might look like – and it’s very thought-provoking. Like many of us Marshall has noted the trend toward flat, minimalist brand logos. With companies like Microsoft and Google leading the way, the iconography of major companies has lost some of its flair in the name of simplicity, adopting a minimal range of colors and making creative use of negative space.

While there are some good design arguments for going minimal, it doesn’t always have to be so.

Late for the Plane? Tokyo’s Narita Airport Installed Intuitive Running Track Directions

You’ve probably been there before. You’re running late for a flight and the last thing you want to do is stop and read the confusing plethora of signs hanging overhead. That’s a stress inducing situation, but Tokyo’s Narita Airport may have the solution: the recently opened Terminal 3 has intuitive directions on a floor inspired by a running track.

“When the time arrives for 2020 Olympics in Tokyo, we look forward to seeing people from all around the world having fun walking on these blue tracks,” say the designers at PARTY. The smart new floor is so inspiring however, it might actually make you want to run.

Your Favorite Car Brand Histories, Illustrated With Just the Front Grill

If you’re anything like most car aficionados, you can name a car’s year and make just from a tail light or bumper. Chicago-based architect and designer Jerome Daksiewicz of NOMO is playing off that wheeled obsession with a series of 4 screen printed posters featuring only the front grill, bumper and headlights of iconic cars from the beginning of automotive history up to the modern day.

Architectural Typography Animated with Miniature People

For design lovers, it doesn’t get better than this. German creative firm Deepblue Networks just worked with illustrator and graphic designer Florian Schommer on a promotional campaign which hits just about all the right spots. They’ve combined bizarre architecture, animated GIFs, typography and even logo design into just one project. Here are 8 animated illustrations, each realized as a towering building in the form of one letter in the name ‘DEEPBLUE’.

WWII Posters Declared War on STDs

Gigantic letters falling from the sky or giant dinosaurs stomping through the jungle might not be the first imagery that comes to mind when thinking of sexually transmitted diseases, but in World War II these posters were the military’s first line of defense against a venereal disease (VD) epidemic. Learning from the lessons of World War I, where many soldiers contracted and died from STDs, the US government started a graphic design war that saw military barracks plastered with posters warning of the dangers of unsafe promiscuity with “loose women.”

Optical Illusion Bags That Look Like They’ve Jumped Out of a Comic Book

If Roy Lichtenstein had been in the bag business, it might have gone a lot like this. Jump From Paper has been designing playful bags that look as if they leapt from the pages of a vintage comic book – and just like the paper those stories were printed on, these bags look completely flat. Don’t be fooled though: it’s a clever optical illusion created with thick black piping and chunky blocks of color.

This Augmented Reality Calendar Jumps to Life on Your Phone

Wall and desk calendars are quickly becoming relics of the past, especially because the calendar app on your phone is way more useful. But here’s a mind blowing design that cleverly combines the physical and digital worlds – the Augmented Reality Calendar from We Are Royale.

The 2015 calendar was created as a Christmas gift for friends and clients of the company and features 12 months of letterpress cards that look fairly normal apart from their slick design.

But… download their AR Cal app on your iPhone, point it at the calendar and everything jumps to life right in your hand. Mustaches jump off the page, characters stand up, and it’s all interactive.

3D Calligraphy Jumps Off the Page

Turkish graphic designer Tolga Girgin has a passion for calligraphy, but her lettering has a look that’s all together different. Using an assortment of perspective trickery, she uses pens and pencils to give her old-school lettering a whole new angle – one that would have you believe each letter was pealing off the paper or hovering above it.

The New Canadian Passport Is a Big Party Under Black Light

The new Canadian passports look completely normal to the uninformed. There’s an information and photo page, along with the typical numbered pages covered with softly shaded Canada inspired imagery. But put the new passports under a UV light and everything changes.

What If Fashionable Brands Showed Up In The Grocery Store?

Apple is often cited as the pinnacle of design in the electronics world, but what if the minimalist design sense of Jonathan Ive showed up on the dairy aisle of your local grocery store? That’s the world that Israel-based designer Peddy Mergui is imagining, transforming iconic brands into purveyors of a product they’ve never sold before: food.