360 Music Videos Are Here: Google Tech Puts You in Control

What if while watching a video you could look anywhere you wanted? We’ve all imagined it… and now that dream is here. Google recently introduced 360° video playback. Just move your phone around (or use arrows on your browser) and you’ll get a virtual reality panoramic view of the filmed world. It’s super trippy and we think it’s going to be a big deal.

Tools of the Trade: 8 Creators and the Pens, Pencils and Markers They Love

Being creative doesn’t take any specific tool, but after years of work and exploration we all develop our favorites. Maybe the ink from that pen flows just right or makes the perfect tiny dots. Maybe that marker has the color with the most punch. You know what’s best and so do these artists using pens, pencils or markers. We rounded up 8 from past features to learn which tool they like to keep close, and what kind of work they’ve used them for.

#BrandCrush: Wilton Cakes Has a Super Sweet Social Presence

Although it’s been around for 85 years, Wilton Cakes is not your grandma’s baking company. The cake-decorating company is known for its baking supplies and cake inspiration, but in the era of Pinterest, food porn, and a billion baking blogs, it’s hard to keep ahead of the flock. Still, this brand has been in the baking game for a long time, and they know how to keep it sweet.

From their vibrant Instagram to Pinterest tutorials, Wilton has created a community for baking experts and newbies alike—no matter where they are on social. For a brand that is all about creativity, they are definitely eating their own cake. Here’s why they’re killing it on social. 

Hollywood Street Characters Captured At Home

Just take a walk down Hollywood Boulevard and you’ll quickly figure out why the area is often dubbed ‘Hollyweird’. Part of what makes the place so strange and special are the many colorful street performers that dot the street. Some lookalikes impersonate famous movie stars, others don masks and become iconic cartoon characters, but what fascinated photographer Ken Hermann was their private, personal lives. Who were these people at home?

We’re About to Visit Pluto For The First Time. Here’s an Incredible Video to Celebrate

Right now, a great milestone in human exploration is taking place. NASA’s New Horizons, the fastest spacecraft ever created, is speeding towards Pluto for a rendezvous on July 14, 2015. The visit will beam back images of the dwarf planet for the first time in over half a century of space exploration.

The Easy Way (and the Hard Way) to Make a GIF from a Video

Animated GIFs have been around since CompuServe introduced them in 1987. Since then they’ve been used for everything from MySpace glitter graphics (uggg…), to sweet dance clips, and some really refined cinemagraphs like the one above. While GIFs are everywhere, it’s only a small section of the internet that makes them – so let’s look at two ways you can make a GIF.

Western Films Are Brown and Dusty, Right? This Color Analysis Says We’re Wrong.

A little while ago Kevin Ferguson went on a western film viewing binge. When he was done he’d seen 50 of the classic cowboy movies, a whole lot of John Wayne and a lot of riding off into the sunset. His western obsession didn’t end there. Intrigued by the color in each film, he compressed its imagery into a single frame – an analysis of its form and light. Each of his ‘summed images’ reveal the color palette, mood and dominant framing technique that make a film’s running length.

Need Color Inspiration? Take Some Tips from Beyoncé

Inspiration is EVERYWHERE. If you need more convincing, just take a look at the entrancing little blog Beyoncé Palettes. Here the singer’s many, many photographs are used as the source for inspired color palettes which harmonize with Queen Bey herself. Whether you’re painting the kid’s room, designing an event website, or searching for a look to set your latest poster apart, this creative exercise is a great example for any designer.

These Scarves are Knitted With Patterns from Your Brainwave Activity

These scarves are about as personalized as possible. NeuroKnitting creates scarves knitted with the wearer’s brainwaves – captured while they listened to Bach’s Goldberg Variations’ aria and its first 7 variations. As personal as wearing your fingerprint on your shirt, NeuroKnitting transforms an emotional state into something both tangible and wearable.

This is One of the Most Beautiful Motion Graphics We’ve Ever Seen

What you’re about to see sounds like it could be the most boring motion graphic in the world: a 2-minute animation played at the beginning of the 2013 Apple Worldwide Developers Conference (WWDC) Keynote. But it’s one of the most jaw-dropping motion graphics we’ve seen in a while. Yes, it’s that damn good.