Alzheimers is a disease that many of us have lost loved ones to with 5.2 million sufferers in the United States alone. It’s a disease that can be more devastating to those closest to the person suffering than the victims themselves as their memory slips away. In this fascinating set of photographs, Tom Hussey shows the confusion that a person with dementia might endure on a daily basis. This “Reflections” collection was used in an ad campaign for Novartis’ Exelon Patch, which is prescription medicine for the treatment of mild to moderate Alzheimer’s dementia. Hussey won a Gold Addy Award from the American Advertising Federation for this set. [Read more...]
