The Fourth of July is the day in which America celebrates gaining its independence from England, and has become synonymous with being the most supreme holiday of the year. Fourth of July is a time where you hang out with family and friends, grill food, and light off a ton of fireworks — the more illegal the better. More than 67 percent of Americans are planning to join in the festivities this year. Whether it’s attending a BBQ, watching a community fireworks celebration, or walking in a parade, there is plenty of fun for everyone — except for the small percentage of people who aren’t celebrating at all. [Read more...]
The ROI of Summer Internships: How Much Does It Pay?
Summer is shining down upon us — currently melting people’s faces off on the Eastern seaboard — and with the summer heat wave also comes another favorite time of year for students: the summer internship. Hiring for internships is expected to rise 8.5 percent in 2012, meaning more undergraduates will have the opportunity to gain some hands-on experience in their field of study. New research suggests that the ROI of a summer internship can have huge payoffs when it comes to immediate pay — beats making $9.00/hr at a retail location — and can pay off long term when it comes to career opportunities. [Read more...]
True Colors: What Brand Colors Say About A Business
Studies have shown that a product’s color influences 60-80 percent of a customer’s purchasing decision, which makes choosing the wrong color a death sentence before your brand ever has a chance to get off the ground. The most recognizable labels in the world are defined by their colors. Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe. [Read more...]
Powering Ag: An Energy Challenge For Development
Our world is continually coming up with new ways to use its resources and technological advancements to use them more efficiently. Sometimes it’s easy to forget that there are still people in the world incapable of creating enough food for their families and communities to thrive or sometimes even survive. Helping developing and low-income nations step into modern times has been a constant challenge for decades, and expanding access to clean energy is a key component of global development efforts. But, how are we going to do this? This motion graphic created by Powering Agriculture, an initiative of the United States Agency of International Development (USAID), looks at how clean energy technology can be the answer. [Read more...]
The Unselfish Reasons Why People Write Online Reviews
We’ve all been out looking for a new restaurant or service to try, and when we see reviews online, it lets us know people are talking about them — good or bad. With so much content, services, and businesses out there (especially on the web) more and more consumers are flocking to online review sites, forums and apps to share their opinions. As we’ve all learned from social media, people like to talk, and they like to share… so it’s a logical conclusion that the best way for people to get their opinions heard and share their experiences with the masses is by posting their reviews of businesses here online. [Read more...]
The Generation Gap In Computer Security
Our lives are hurtling faster and deeper into the new digital world we’re creating. Now, with the broad adoption of digital media and social networking, combined with an increasing amount of sensitive data being stored online, personal security is becoming more important than ever. As with most things in life, the importance of computer security increases in priority with age. Different generations understand the problem of online security differently, but does the younger and more tech-savvy Gen Y user manage computer security more effectively, or does the more mature baby boomers guard their personal information and data better? [Read more...]
9 Shocking Facts About the Food Industry
Modern farming techniques have changed the way America produces food. The U.S. grows more corn than any other country on the planet. These modern farming techniques, combined with massive government subsidies, have turned corn into an incredibly productive — and incredibly cheap — crop. 90 million acres of corn are farmed every year in the U.S., and < 1% of that is sweet corn, the type people actually eat. So, what is the corn being produced and used for? To worsen the American diet and enlarge waistlines? [Read more...]
The Candy Punk Aesthetic of Rik Lee And His Babes
Drawing pretty girls has been done for thousands of years. The Egyptians lavishly decorated the walls of Queen Nefertari’s tomb — which was the largest and most spectacular in the Valley of the Queens — in honor of her beauty. The Greeks went to war over the beauty of Helen of Troy, and the Romans practically invented wine fueled orgies. But, you know who else knows about beautiful women? Rik Lee, an illustrator and artist living in Melbourne, Australia. His illustrations of pretty girls with wondering eyes, tattooed features, flipped up hood caps, the color pink, and a general air of melancholia — leave you desperate and yearning for more. [Read more...]
Know Your Roots: Column Five Hometowns
In this digital age, we work and have contact with people who we’ve never met in person. The only thing we may know about them is through email exchanges, Twitter feeds, and maybe Instagram photos — if we’ve been lucky enough for even that. With face-to-face interaction giving way to online interactions, it’s still nice to humanize your company and team every once in a while. Column Five, our parent company, put together this interactive to show where everyone on their team was originally born, and how some 20+ years later they all ended up working together under the same roof. [Read more...]















