In recent years, Red Bull has transitioned from a beverage brand to a full-blown media company with an exceedingly smart visual content strategy that takes content marketing to new heights. What are the keys to Red Bull’s world dominance? Here are the 5 things you can learn from their visual content strategy. [Read more…]
One of the most interesting things about looking back at old predictions, is seeing how they turned out when the future date finally rolled around. As a whole, people are pretty bad at guessing what the future will look like (and especially if top hats will be in fashion), but common desires and dreams are still sometimes fulfilled in surprising ways. This set of German cards from around 1899 or 1900 are an excellent and entertaining example.
“Life in the Year 2000” was created by Hildebrands, a leading German chocolate company of the time. Certainly inspired by what the next century would hold, one card from the series was placed in each of their boxes of chocolate. [Read more…]
Mariele Neudecker creates fantastic sculptures inside large water filled aquariums. Using an intriguing combination of materials, including chemicals to create eerie atmospheric effects, her “Tank Works” invite viewers to move closer and explore the world within.
Her sculptures take their inspiration from romantic paintings and photographs, using lighting to create life-like sunbeams and dense fog around sculptures of mountains, trees and even a model sailing ship. Like the real world, the chemistry-based atmosphere in the tank has a life of its own, slowly changing over time to create new environments. [Read more…]
People that commute by car spend an inordinate amount of time staring at taillights. There’s no way they’re getting around that traffic in front of them. But what about bike commuters? This group of Latvian cyclists recently created a powerful demonstration of the large footprint created by cars that carry just one occupant. [Read more…]
Just remember this Halloween: with the right makeup skills, you can be ANYONE. Seriously. Just check out the skills of makeup artist and TV host Paolo Ballesteros from the Philippines. With his makeup kit, some wigs and fake eyelashes he’s managed to transform himself into all sorts of female celebs – from Jennifer Lawrence and Kim Kardashian, to Julia Roberts and Megan Fox (above). Even on his attempts that aren’t spot-on, it’s still impressive how quickly we can recognize the famous face. [Read more…]
This isn’t your everyday paint job. Artist Fabian Oefner (featured previously) recently worked with Ferrari on a project that would see their 2015 California T covered in streaks of glowing paint. First he traveled to the Ferrari headquarters in Maranello, Italy, where he test drove the new car [Read more…]
Simon Roberts got to do something no photographer has done before – capture a sunset in every time zone around the world, in just one day.
The challenging project was launched to promote the Satellite Wave watch from Citizen, which automatically adjusts to the local time zone (something quite unique for a wristwatch). Their project took Roberts far north to 80 degrees latitude – close enough to the earth’s axis that the plane could keep up with the setting sun. At that position, they were able to fly against the earth’s rotation (it’s moving at just 180 mph that far north) enabling the plane to stay positioned in a permanent sunset as they traveled around the globe. (You’re nearly doing the same thing when you take a northern flight from east to west. Notice how LOOOONG the sun takes to set as you chase it.)
At precisely 6:30 PM in every time zone, Roberts photographed a sunset. The final video is called “Chasing Horizons” [Read more…]
Motorcycles have been called “Iron Steeds” for a long time, but the forgotten sport of motorcycle chariot racing really took that horse thing literally.
Yes. Motorcycle. Chariot. Racing. And it looks just as tough as it sounds. [Read more…]
This past spring, the central bank of Norway, Norges Bank, ran a competition to design an entirely new banknote series. With a challenge to communicate the theme of “The Sea,” the competition drew entries from a wide demographic of the country – from professional artists to young children. Now after the final round, the jury has selected work from two colorful proposals to grace each side. One is beautifully detailed nautical images from The Metric System, and one is strikingly abstract from Snøhetta Design. [Read more…]