‘Logan’ Shows Why R-Rated Movies are the X-Men Franchise’s Future

The second R-rated X-Men movie Logan is poised for success with an $85.3 million domestic box office weekend. Until recently, super hero movies have been targeted to the PG-13 crowd. The success of Deadpool and the emergence of Fox’s newest flick Logan could signal a change. We decided to create a data visualization to show how Logan compares to the rest of the X-Men franchise by looking at production budget, domestic opening weekend ticket sales, and Rotten Tomatoes movie scores.

Here are some key takeaways:

  • Production costs are getting smaller but opening weekend ticket sales are still strong.
  • X-Men: Days of Future Past, Deadpool, and Logan have RT audience scores over 90.
  • X-Men movies and spinoffs with RT audience scores above 90 tend to have high opening weekend sales.
  • X-Men: Days of Future Past had a $90 million opening weekend where Logan sold $85 million
  • Logan spent $73 million less on production budget than X-Men: Days of Future Past.
  • X-Men Apocalypse had a Rotten Tomatoes audience score of 67, spent $51 million more than Logan on production budget, and had $20 million less sales on opening weekend.

With Logan having the highest Rotten Tomatoes scores of the X-Men franchise so far with low production costs and an $85.3 million opening weekend, there could be a focus on the R-rated audience in the future.

Share this Story