Social Media Campaign

How Social Media Was Used To Deliver An Important Message

Since its inception, social media has been used to not only get in touch of family and friends, but it has also become a means for people to reach a level of social stardom. These social celebrities garner thousands of fans by showcasing their lifestyle, be it travel or social life. One such person, Louise Delage, became a social media sensation seemingly overnight as thousands of Instagram followers tuned in every day to see what she was up to.

Social Media Campaign

The 25-year-old’s feed included images of her enjoying a perfect life. For anyone following her, nothing seemed amiss, but what they didn’t realize was that all of Louise’s images were hiding a message: the ease of being distracted from the problem of addiction.

Social Media Campaign

Upon first glance, there doesn’t seem to be anything wrong with the images, but upon closer inspection, you’ll notice that each picture features Louise and her friends drinking alcohol. That’s because the Instagram account of Louise Delage was actually a campaign put together by ad agency BETC for Addict Aid and Louise was really an actress. The director of the agency said, “There were a few people who sensed the trap—a journalist among others, of course,” but for the majority of Louise’s followers, they were none-the-wiser. “In the end, the majority just saw a pretty young girl of her time and not at all a kind of lonely girl, who is actually not at all that happy and with a serious alcohol problem.”

Social Media Campaign

Social Media Campaign

Social Media Campaign

At the end of the campaign, the stunt was revealed in a video appropriately titled “Like My Addiction.” Check out the end results:

[Via: 22 Words]

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