This Is What Happens When You Turn Air Pollution Into Ink

Air pollution is basically everywhere. It clogs up the skies, damages the environment, and causes bad health in many heavy polluted cities around the world. But what if you could take that pollution and turn it into something useful? That’s exactly what Tiger Beer decided to do. Working with Marcel Sydney and MIT spinoff Graviky Labs, they created the very first collection of inks made entirely from air pollution.

Tiger Beer Air-Ink air pollution pens

The brand produced a series of Tiger Air-Ink pens, markers, and spray cans out of 150 liters of pollution-made ink. They distributed the products to different rising street artists in Asia, a region rife with large-scale pollution problems, and asked them to create air-pollution-ink masterpieces.

“The streets are not only a great place to drink Tiger, they’re also the place where creativity, ideas and passions are born,” said the director of international brands at Tiger Beer, Heineken Asia Pacific, Mie-Leng Wong, in a statement. “By using our entrepreneurial spirit to repurpose pollution into ink, the lifeblood of creativity, we’re giving creative people the tools to enhance their streets, and empowering inventors like Anirudh to take small but impactful actions against air pollution.”

Tiger Beer Air-Ink air pollution pens

Anirudh Sharma is the founder of Graviky Labs and, working with a team of fellow inventors, produced a series of gadgets that attach to pollution emitters, like tailpipes, to capture raw carbon and soot. The pollutants are then pur through a purification process to produce a product that is safe for users.

Although the assortment of Air-Ink products are not for sale yet, Tiger Beer is continually working with Graviky Labs to generate more products for the future.

[Via: AdWeek]

Share this Story