Kellogg’s recent UK spot by London-based advertising agency Leo Burnett has people looking at cereal a whole new way. The ad features Kellogg’s Bran Flakes as the “perfect blank canvas” for people to create breakfast that’s more like artwork than food. The idea behind the campaign is part of a new strategy that focuses on flavor and the potential behind every cereal flake.
By demonstrating the creative ways the bran flakes can be used to create a variety of breakfasts, the ad campaign hopes to challenge the public’s perception about whole wheat food and their perceived lack of flavor. As the ad rolls, viewers watch as artists create an assortment of different breakfast art using Kellogg’s Bran Flakes, yogurt, and fruits such as kiwi and passion fruit. The end of the ad features a collage of the various artworks created using the flakes and fruits. The spot was directed by Gus Filgate at Little Fish Productions with music accompaniment provided by French hip-hop producer Roger Molls, creating a more modern and lively feel to it than typical cereal ads pushing healthy food stuff.
In a wider ad campaign intending to revitalize Kellogg’s Bran Flakes, some of the creations will appear on the back of cereal boxes and across the company’s website.
[Via: Creativity Online]