It’s often difficult for the self-employed to come up with a marketing strategy that they can use on social media. It’s hard to break through the noise and finally be heard.
If you plan to attempt to use social media to bring in new business, you need to know where to begin. You have to learn the best ways to engage your audience on social media and discover how to leverage the potential that this medium can provide.
Are you looking to learn the best practices to build an audience on social media? We’ll help you get there. And we’ll even tell you how to retain your audience and build your business accordingly.
Paying to Market on Social Media
The days of freely marketing to potential prospects on social media websites like Facebook, Twitter, and others are long past. Now, in order to fully access your audience and achieve the greatest amount of exposure, you have to be willing to pay in order to play.
What does this mean for self-employed business owners?
It means that you have to set aside part of your marketing budget to use on your favorite social media websites. If you cannot afford to pay to play, then you should focus on building a responsive audience, provide serious value to your customers, and create avid and rabid fans.
Choose the Right Social Media Platforms for Your Market
Before we discuss choosing the right platform, please note that some businesses have no need to even bother establishing a presence on social media. They can participate in media relations through other avenues and ignore this potential marketing method altogether. You’ll know if your business will benefit from social media or not.
For the rest of the self-employed business mavens out there, choosing the ideal social media platform will help you achieve a strong online presence in your market.
You’ll know whether or not your business is right for certain platforms. Some companies build a huge audience on social sites like YouTube, Pinterest, and Instagram. Other businesses that aren’t quite that visual will have a better chance at building a massive platform on Facebook, Twitter, or Google+.
Ultimately, you have to know your business, know your audience, and know what they will respond to. Once you have that figured out, you can then determine the best social media platform to use to get your message across.
Avoid the Hard Sell on Social Media Platforms
As a self-employed business owner, you have to do everything in your power to establish an audience that will buy your products and services. If you attempt to hard-sell everyone you meet, you’ll bury your business faster than a speeding bullet.
The hard-sell does not work on social sites. People visit these platforms to interact with their friends and have a good time. They aren’t looking for some business owner to try and push their products and services on them all day long.
Instead, use social media to develop personal relationships with people interested in what you have to sell. By establishing these personal relationships, you will build a massive fan base that rapidly pulls out their credit card every time you have a sale! And that’s exactly what you want from social media websites and the potential that they offer.