I’m sorry to have to tell you this, but you’ve been lied to. By everything from paint swatches to pantyhose. The color “nude” is not truly nude, at least not for everyone.
Catalina Girald set out to change that with a new line from her lingerie company Naja. Nude for All features seven shades of nude that better match every skin tone. Girald got the idea while watching Gymnast Gabby Douglas competing in the 2012 Summer Olympics. The African-American woman was wearing a “nude” ankle wrap that did not match her skin tone.
“I wore ankle wraps many times and hadn’t ever thought about the fact that they don’t make them in other colors. It made me realize that ‘nude’ is not ‘nude’ for everyone,” Girald told Adweek.
The new ad campaign for Nude for All features seven ethnically diverse women wearing the shade of nude that best matches their skin tone. The stories behind these women, who have varied and accomplished backgrounds, will soon be featured more prominently on the company’s website and a social campaign.
Girald co-founded Naja with Jane the Virgin star Gina Rodriguez after filming a series together about up-and-coming Latinas. She also appears in the ad.
The ad was directed by Madonna Badger’s company Badger & Winters, which has been fighting sexist advertisements that objectify women through the #WomenNotObjects campaign.
“I’m still bothered by the fact that most lingerie portrays women as sexual objects, and I wanted to change the way that lingerie is advertised to women,” Girald says. “I saw an article in the New York Times about #WomenNotObjects, and it resonated with everything I was feeling, so I reached out to them.”