The 50 Best Resources for Content Marketers

Content marketing is no easy task. Whether you’re a one-person marketing department at a startup or CMO of a Fortune 500, doing it well—and within budget—is always a challenge. As a cofounder of Column Five, a visual studio that specializes in content marketing, I’m no stranger to the challenge. Luckily, over the years, I’ve found a lot of people, publications, and tools that can help. From design inspiration to helpful plugins for your blog, here are my top 50 must-have resources for content marketers. It’s everything you need, whether you’re looking for your next piece of inspiration or trying to increase your newsletter subscribers.

Content Marketing inspiration

1) 538 Newsletter: News, statistics, and trending topics delivered daily.
2) Google Trends: What’s trending on the Internet.
3) Dada Viz: Charts on a variety of subjects.
4) Forekast: The Internet’s calendar, it tells you what events are coming up.
5) Alltop: Aggregates the most popular stories on a variety of subjects.
6) Portent’s Content Idea Generator: Plug in a keyword and it will generate a content idea for you.

Thought Leadership/Publications to Follow

7) The Content Strategist: Contently’s content marketing publication.
8) Neil Patel’s blog: All the best tips from a marketing master.
9) Tom Tunguz: Great coverage of all things VC and content marketing.
10) Content Marketing Institute: Industry news and studies.
11) Search Engine Land: Must-read news about SEO, SEM, etc.
12) Seth Godin’s blog: Great thoughts from a marketing genius.
13) Simon Sinek’s blog: Industry commentary and thought leadership from one of the most popular TED speakers ever.
14) Inbound: Articles, conversations, and inspiration—the Reddit of marketing.
15) Sophisticated Marketer’s Podcast: Jason Miller interviews marketing powerhouses from around the globe to bring you cutting-edge insights.
16) The Startup Chat with Steli and Hiten: Steli Efti & Hiten Shah offer unfiltered insights and actionable advice straight from the trenches of startup and business life.


17) Grammarly: A free Chrome plugin that provides spell-check and grammar-check.
18) Ann Handley’s Blog: Tips on writing compelling copy and nailing brand voice.
19) Title Generator: Keyword-heavy titles depending on your subject.

Design inspiration

20) Dribbble: A show and tell site for designers.
21) Behance: An online portfolio, searchable by project type, industry, etc.
22) Grain Edit: A retrospective of classic design work from the 1950s-1970s.
23) Awwwards: The awards for design, creativity, and innovation on the Internet.
24) Call to Idea: Web design inspiration.


25) Curata CCS: Find, organize, and share relevant content to position your brand as an industry thought.
26) Grow your Twitter following to build a targeted audience.
27) Nuvi: Real-time visualizations of your social data.
28) Buffer: Social media management for marketers and agencies.

Content Marketing creation

29) Visage*: A design tool that makes on-brand content creation simple.
30) The Data Visualisation Catalogue: A primer on the basics of data visualization.
31) Coolors: A color selection tool that generates palettes, too.
32) Typogui: Typography tips and tricks.
33) The Noun Project: An enormous database of icons.
34) Unsplash: Free high-quality stock photos.
35) Pexels: Free high-quality stock photos.
36) Audacity: Record, edit, and publish podcasts and interviews with this free software.


37) CoSchedule: Editorial calendar plugin and social automation.
38) Product Hunt: Product Hunt is a curation of the best new products, every day.
39) Coelevate: In-depth insights and guides about customer acquisition and growth.
40) Wheeldo: Tool to create lead-generating quizzes for your website, email list, or social channels.
41) Contently: Smart technology, content strategy expertise, and a network of freelance creatives to help your content marketing.
42) Column Five*: Content marketing agency and inspiration.
43) Infographics.Co*: Simple, low-cost infographic design you can edit yourself.
44) OptinMonster: Create and A/B test beautiful lead capture forms without a developer.
45) WPForms: Convenient contact form plugin for WordPress.
46) Unbounce: Create powerful landing pages that drive more conversions.
47) Optimizely: One easy-to-use platform for the web and mobile apps.
48) SumoMe: Tools to grow your website traffic, no matter your website.
49) GetSiteControl: Visitor engagement tools, such as newsletter signups, social sharing, etc.
50) Picreel: Picreel exit offers help to increase conversion rate and recover up abandoning visitors.

*In the interest of full disclosure, Column Five, Visage, and are all tools and services owned and operated by Column Five.

Think I missed any? Leave a comment to let me know what to check out.

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