Mike Mellia’s Instagram Pokes Fun at Our Selfie Culture (Just Read the Captions)

Fashion photographer Mike Mellia’s selfie game is strong. His “a selfie a day keeps the doctor away” series on Instagram is refreshing, poking fun at our selfie obsessed culture with self-aggrandizing titles written with tongue firmly in cheek. Each caption for his images starts with the showy and overused line, “That one time…”

(above: “That one time I made a bet with a Flemish perfumier.”)

Mellia’s images stand out is their perfect composition and lighting, something rare in the selfie world. His moving images, actually cinemagraphs, loop over and over giving us a snapshot into his faux-perfect online world.

Don’t let these images give you the impression that Mellia’s work is never serious. He’s worked with clients like Christie’s, Vogue, Brooks Brothers and Swatch.

Find more of his lovely series on Instagram @mikemellia or his fashion work on his personal website.

"That one time I was an ad man."

“That one time I was an ad man.”

That one time I was out of the office."

That one time I was out of the office.”

"That one time I ate fluffy marshmallows all afternoon in the Swiss Alps."

“That one time I ate fluffy marshmallows all afternoon in the Swiss Alps.”

"That one time I taught literature humanities at a small liberal arts college."

“That one time I taught literature humanities at a small liberal arts college.”

"That one time I had dinner at Ralph Lauren's house."

“That one time I had dinner at Ralph Lauren’s house.”

"That one time I had spring fever."

“That one time I had spring fever.”

"That one time Bear Grylls picked me up in a helicopter."

“That one time Bear Grylls picked me up in a helicopter.”

"That one time my daughter met her grandfather."

“That one time my daughter met her grandfather.”

"That one time I had a bad hair day."

“That one time I had a bad hair day.”

"That one time I asked the workers of the world to unite."

“That one time I asked the workers of the world to unite.”

(via adweek)

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