Walk down the street in New York and you could see a living room, bedroom or bathroom right on the sidewalk. It’s an ongoing art project from photographer Justin Bettman and stylist Gozde Eker called Set in the Street. It sees the duo building elaborate sets right out in the open using discarded materials and furniture. In fact, most of their materials are found on the street and have simply changed locations.
Bettman’s goal for the project was to create sets so realistic that when looking at them cropped in, viewers would have no idea they were photographed on the street. However, expand that view just a bit, and the full scope of the scene reveals itself – graffiti, garbage, and all.
As if the series wasn’t fun enough, Bettman and Gozde leave the set up on the street after they are done, encouraging passersby to interact with the bizarre scene and share it using the hashtag #setinthestreet. You can find plenty of spontaneous street-side examples on Instagram or Twitter. Seriously fun.
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