Data + Design Project

Flipping Awesome: Jeep’s New Campaign is Just as Cool Upside Down

Wednesday 06.25.2014 , Posted by
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Remember that old lady/ young lady optical illusion back in the day? Well Leo Burnett has created a modern day version featuring adorable animals. With a 180 degree turn, an endearing deer becomes a handsome seal, an Asian elephant becomes a graceful duck, and a majestic giraffe transforms into a playful penguin. The campaign is for Jeep with a tagline “See whatever you want to see.” We’ve done the flipping for you below for each set, so you don’t have to do any acrobatics or computer flipping. If this doesn’t make you want to buy a Jeep, I don’t know what will! Check out more creative genius-ness at Leo Burnett France.

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Via: reddit.com

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Paul Caridad

Written by Paul Caridad



Bicycled the perimeter of USA, hitch hiked across the States dressed as monk. Nomadic for the next few years. Would love to connect, so check out my links below! email: soloride@gmail.com

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