Romain Laurent can take any normal scene and make it absolutely bizarre. In his recent series of animated portraits, he uses the looping GIF to repeat impossibly strange scenarios from people slapping themselves in the face (with an extra set of arms) or stepping in a circle while keeping their torso still, to blowing endless piles of leaves out from under their shirt. Why are these so ridiculous, and ridiculously fun? Perhaps it’s because this series is just a fun break from his normal routine of commercial projects.
“As far as the intention of the series, it’s a way for me to explore a hybrid medium, experiment and being spontaneous while still sticking to a short weekly deadline,” he tells Colossal. “There isn’t a common concept between each loop, I just ‘go with the flow’ and see what comes to my mind each week.”
Romain has garnered much attention for his previous works, many of which create equally surreal scenes in everyday locations. In Tilt, people lean impossibly to the side as they stroll down the city streets, but in L’Horizon a surfer takes their place, impossibly floating through throngs of pedestrians. See more of Romain Laurent’s ever impressive work at romain-laurent.com.