Data + Design Project

Bring Back That Carefree Feeling: Cancer Patients React to Getting Outrageous Makeovers

Thursday 12.12.2013 , Posted by
If only for a second thumb

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“You know what I miss most?” asks Katy A., who was diagnosed with cancer two years ago. “Being carefree.” She’s one of the many people who are experiencing the day-to-day life altering affects of this pernicious disease… not least of which is the way it can suck the joy out of a vibrant life. Inspired by her words, the Mimi Foundation in collaboration with Leo Burnett France invited 20 cancer patients to get a makeover and, as the project is titled, If Only For a Second bring them a bit of carefree bliss.

Little did they know what they were getting into.

Each person was asked to sit with their eyes closed while, unbeknownst to them, they got an outrageous makeover, from wigs to makeup. Then, photographing them through a one-way mirror, their shocked reactions were captured in slow-motion. It’s clear to see from the resulting photographs and the moving film below, the project was a resounding success. You can learn more about the project, and see the resulting book, here.

If only for a second 5

If only for a second 6

If only for a second 2

If only for a second 7

If only for a second 8

If only for a second 9

If only for a second 3

If only for a second 4

Via Bored Panda

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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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