Data + Design Project

Logo Mashups: Two Brands Come Face to Face

Monday 09.30.2013 , Posted by
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Some logos were just meant to have babies. Take the Crocs logo and set it up with the Lacoste crocodile and what do you get? Some majorly jarring fashion and a logo that fits together all too well. That’s the gist behind Ryan Loomis‘ intriguing project Logo Mashups. He’s taking some of the most iconic brands and matching them with their most appropriate brand buddy.

Loomis, a User Experience Architect with Clockwork, says he started the project in his spare time just for fun (it looks like a blast). The mashups fall into just two clever categories. ‘Strangely Familiar’ places two brands side by side, as in the Crocs/Lacoste fashion disaster above. ‘Visual Puns’ takes a few more liberties, juxtaposing two brands to create a witty new message (Gucci’s never looked so youthful!).

See Also Beer Labels Jump into Motion

Many of Loomis’ Logo Mashups will have you wondering for a moment until you catch on to what he’s saying… and it’s often a funny moment when the realization hits. See more of this growing collection at logomashups.tumblr.com.

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via thisisbravetalk

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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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