Aside from the chewy deliciousness of bread, it may serve another purpose in the fast food world- concealing the low-grade mystery meat beneath so that we can deem it edible. Photographer Jon Feinstein placed open-faced fast food sandwiches under a high-resolution scanner and surprisingly, they look nothing like the appetizing sandwiches shown on billboards everywhere. Although he does not label where any of the “food” items are from, many are fairly easy to identify and he titles each picture with it’s fat content instead.
Under austere, uniform lighting; stripped of branding, packaging and iconography, the food takes on a scientific, yet ethereal quality that is at times both revolting and mouthwatering. These photographs investigate the love/hate relationship that many Americans have with fast food, and, like many other aspects of popular culture, its ability to be simultaneously seductive and repulsive.