Sometimes the design on a package can be deceiving- like TV dinners or fast food advertisements– but TripTea has created a branding that perfectly communicates their company. To demonstrate the idea of exotic travel for the best tea leaves, they hired Russian graphic designer Alexander Gorkovenko to create beautiful illustrations out of the tea itself. Aside from the brand name representing travel, TripTea is also named for “triptych”- the three-part painting style that reveals one key message. Each package has a triptych picture on three of the sides, created out of the tea variety inside (green, black, ceylon, etc.) that features a landscape of the country where it was produced and assembled. The whole picture can be shown on the shelves of stores when the boxes are arranged to reveal each of the 3 sides next to one another.
We wanted to show the beauty, depth and fullness of the tea only… This conveys an exotic image of the country as well as the richness of flavors and nuances of the product itself…As a result, we managed to capture the spirit of adventure of tea, the flavor of traveling, show an exotic and unforgettable world of tea in all its colors.
Check out more of his work on his website.