It’s hard to create more nostalgia than with the faded tones of a vintage advertising poster. Those glorious old ads push just the right buttons, bringing back memories of blissfully warm days, breathtaking views while traveling and good times spent with friends. Danish illustrator Mads Berg works with these classic influences, creating some of the most delicious retro posters we’ve seen.
Mads’ style harkens back to the bold airbrushed gradients of Art Deco and Bauhaus posters of the past, his often warm tones gracefully defining the shape of his classic forms. His themes, whether advertising or personally inclined, often follow the very things that give life meaning: food, adventure and a healthy dose of romance.
Not surprisingly, Mads’ seductive style has attracted a wide range of very high profile clients, from Wired magazine and Coca Cola, to Toyota and Lego. After graduating from the Danish Design School in 2001 he has worked as a freelance illustrator and occasionally shared his knowledge by lecturing at design schools. In 2010 he won the “Best Danish Children’s Comic” prize and in 2009 he won the Danish Design Prize. For more of his tasty work, see madsberg.dk.