These whimsical animals might at first appear to be made of funky 60s amoeba shapes, conveniently fitted together to make a cute creature… but a closer look reveals that those shapes are actually letters spelling the name of the animal they’re creating. The clever images are the work of Dan Fleming, a British/Australian graphic designer who works in brand identity and logo design. These images look like they could be the perfect logos for a future zoo redesign or inspiration for motion graphics on Animal Planet.
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Fleming holds a B.A. in Graphic & Communication Design from the University Of Leeds and has now accumulated 4 years of experience. At the moment he’s working on a soon to be launched online store where you’ll be able to grab cool gear based on his Word Animal designs (you’ll find more designs there). Until then, cruise by his personal website, danfleming.co.uk, where you can see examples of his client based graphic design work. What else does this well rounded guy do?
“Aside from graphic communication I am interested in travel, most sports (especially Aussie rules football), live music, ‘impossible games’ at funfairs, and Mexican food.”