There’s just one word for the illustrations of John Holcroft: smart. In his work metaphor abounds and humorous juxtaposition is rampant. We see business men sucking the teat of the piggy bank, a literal trap of love, and just what it feels to be on the London Underground. With such imaginative interpretations of everyday life, it’s no wonder he’s worked with such clients as the BBC, Financial Times and The Guardian.
The clean design in each illustration is equally alluring. After starting off as a painter – using acrylic paints and influenced by greats like Edward Hopper and David Cutter – Holcroft has enjoyed exploring a number of differing styles, arriving now at his screen-print-like digital illustrations. Each of his current pieces feature sharp blocks of color, and a textured background that looks much like hand-made paper. Interested in seeing more of this Sheffield, England illustrators editorial based work? Head to Behance, Facebook or JohnHolcroft.com.