It’s harmless to put a logo on an object right? Maybe so, and yet it can fully change the way it is perceived. A fruit is something nice, tasty, and full of juicy goodness; yet with the simple addition of a corporate logo (such as Calvin Klein, Gucci or Louis Vuitton) it’s interesting how one will often interpret the object differently.
Artist Ting Ting Cheng strives to achieve that perceptive shift in each of her viewers. She uses a combination of objects, images, text and voice in her work and explores the concept of foreignness in different perspectives. She has exhibited and received a number of photography awards internationally, including in the cities of New York, London, Berlin and Taipei. To learn more of her work, visit her site here.