Yokohama based Satoshi Hashimoto is kicking it old-school cool. This Japanese illustrator has the touch of a mid-century master, creating a world of goatee sporting beatniks and cocktail swizzling cool guys brought up to the modern age. His figures, which feature in plenty of modern periodicals, are surrounded by the technological signs of our modern world: laptops, rooftop gardens and DJ turntables place these images decisively in the 21st century.
What makes Hashimoto’s work so perfectly mid-century themed? For one he uses illustrative cues of the 1950s and 60s: figures with thick linear side profiles and strong noses; bold watercolor-like printing with a limited range of bold color patches; and even some amoeba-like forms here and there. His images carry the optimistic outlook of 60 years ago, when everything in America seemed to be getting bigger and better – so much so that even outer space seemed at our doorsteps. Regardless of where you’re from, it’s an optimism that’s infectious. You can find more of these joyful pieces at s-portfolio.net.