In a future, not too distant from where we exist now, there will be a generation who won’t even know what snail mail is — or was. The phrase will entirely drop from our lexicon like a rock tossed into a dark lake, never to surface again except for nostalgic purposes. “Hey, remember when people used to lick these things, put them on an envelope (whatever that even is), and then send them to their family and friends with writing on and in them? Super weird, right?” The future of going paperless is continuing to grow, and trees around the world are breathing a sigh of relief.
In today’s fast-paced, technologically savvy world, the process of using paper mail is beginning to make less sense. It’s no longer the most efficient way for companies and consumers to communicate time sensitive or highly personal information. It’s slow like a snail, and more expensive. The digital era has made other items obsolete, and mail — even though people love getting stuff in it — needs to transform in order to continue to be efficient, and relevant. Digital Postal Mail (Push Mail) looks to be the answer.
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