Data + Design Project

KT Tape Brightens the London Olympics

Thursday 08.09.2012 , Posted by
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Besides a ridiculous amount of neon on shoes, shorts, tops and jackets adorning the sinewy bodies of the world’s top athletes this year at the 2012 London Olympics, there’s also brightly colored tape decorating their bodies. It’s KT Tape, and it’s used to prevent injuries, and help the body recover from a hard day out on the training grounds or in the competition arenas. It’s applied to the lengths of their dense, rugged muscles to help aid aching joints, shin splints and tennis elbows. Olympic athletes from track and field stars, to soccer players and water polo swimmers have all been known to use it.

When you’re an athlete, you know there’s nothing that can slow you down like an injury. You can always load up on pain meds and wait it out on the sidelines, but you know quitting is not an option. You can try wearing a brace, but they’re painful, restrictive and make you look like a nerd. KT Tape is lightweight, comfortable to wear, and used to treat and prevent hundreds of common injuries (it also looks good with all that neon). It also provides 24 hours of relief per application for days at a time, and can be used in water. It provides the stability and support needed by today’s athletes by supplying an external layer of support around the joint, and comes ready to apply right out of the box, already precut.

When you sit back to enjoy your next set of events of the 2012 London Olympics, take a look and see if you can spot some athletes sporting KT Tape while practicing or during their event. Those athletes are working to prevent prevent injury, recover faster, and play harder.

KT Tape and Column Five

Volleyball image source: macleans.ca

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Neil Spencer

Written by Neil Spencer



Adventurer, free spirit, CA. Connector @iamVibes Yogi @corepoweryoga iamvibes.nspencer@gmail.com ॐ मणिपद्मे हूं https://www.behance.net/adventurspencer
"It had long come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things." — Leonardo Da Vinci

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