The future of the Internet lies in the realm of expansion. Just like computers have been, the Internet has been evolving for decades. Years ago, computers took up the entire floors of buildings, and now they occupy our front pocket with more processing power than those ancient dinosaurs. The Internet is becoming a far more sophisticated place as well. With so many different types of websites and businesses out there, the need to expand top-level domain names has finally come upon us.
This current surge in registration for new domain extensions will see as many as 1,000 new domain extensions being approved. By doing this, it will effectively create a gold rush for those eager to compete in the Internet addressing space. There were nearly 2,000 applicants. The cost to even apply for an evaluation fee is $185,000, with an annual fee of $25,000; so you know it’s largely companies, and massive corporate players paying for these new domains.
The pros of better innovation, the increase in brand visibility, and a clearer and more targeted domain for brands will help lead the charge for the ever expanding Internet and its future.
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