Nice Kicks: A Visual History of Nike

When it comes to footwear dominance, nobody comes closer to Nike. After more than 40 years of creating shoes designed for the athletically minded and the stylistically conscious, their shoes and their famous swoosh have been seen, envied and copied around the world. One of their many fans is Stephen Cheetham. This London based “illustrator / designer / graphic artist / whatever you want to call it” is a major sneaker / trainer fan and has thus created a series of crisp graphics showing many of Nike’s most iconic shoes from the 70’s through the 2000’s. The graphic ranges from their original Cortez running shoe in 1971, through their Considered BB of 2007.

Cheetham’s style is one which cleanly breaks down the basic elements of each shoe, leaving them easy to recognize and yet pleasingly simplified. It’s no surprise that his work should be so tight really, considering he’s worked for such clients as Google, Toyota, Waterstones, Bloomberg, Oxford University and yes, Nike themselves. You can find out more about Cheetham and shop for prints on his personal website, or see more from this personal project on flickr.

Dressed Like Machines

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  1. Vishal Mahadik

    Hey Benjamin, I really loved your visual presentation of Nike shoes.

    I like Nike shoes a lot and I am a high admirer of Nike Air Max shoes. I was researching more about Nike shoes and found your blog.

    Your visual infographic is self explanatory. However, if there would be some kind of explanatory content related to each model of Nike, it would have been mindblowing for your readers.

    Just my few cents..



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