Data + Design Project

Nice Kicks: A Visual History of Nike

Thursday 07.26.2012 , Posted by
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When it comes to footwear dominance, nobody comes closer to Nike. After more than 40 years of creating shoes designed for the athletically minded and the stylistically conscious, their shoes and their famous swoosh have been seen, envied and copied around the world. One of their many fans is Stephen Cheetham. This London based “illustrator / designer / graphic artist / whatever you want to call it” is a major sneaker / trainer fan and has thus created a series of crisp graphics showing many of Nike’s most iconic shoes from the 70′s through the 2000′s. The graphic ranges from their original Cortez running shoe in 1971, through their Considered BB of 2007.

See Also The Future of Footwear? Fashionably Printed Heels

Cheetham’s style is one which cleanly breaks down the basic elements of each shoe, leaving them easy to recognize and yet pleasingly simplified. It’s no surprise that his work should be so tight really, considering he’s worked for such clients as Google, Toyota, Waterstones, Bloomberg, Oxford University and yes, Nike themselves. You can find out more about Cheetham and shop for prints on his personal website, or see more from this personal project on flickr.

Dressed Like Machines

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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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