For their latest typography project, Spanish graphic design company Lo Siento has constructed an alphabet out of white card stock that can be read from multiple perspectives. The letters are used to create words, hung from the ceiling; this structure invites the viewer to interact with the words by walking around each one. The fourth dimension makes it possible to read each word from all angles, which a simple 3d design would hinder. According to the designers:
4D Typography is the result of intersectioning, in an orthogonal way in space, two extrusions of the same character, which allows the spectator to read it from, minimum, two different positions in space…An observer searching to enjoy a particular architecture is forced to move around and through it. The change in perspective generates new spaces in which light acts in different ways. In this case, it is the typography that makes the effort of abandoning its two dimensions to approach the architectural sense.
See Also 90º TYPOGRAPHY POP-UP BOOK
Based in Barcelona, Lo Siento is a small studio that focuses on an organic and physical approach to their projects, combining graphic and industrial design in each process. Follow the group on Facebook and check out the rest of their gallery on Behance.
4D by LoSiento from M+L on Vimeo.
This is brilliant, but where is the U in the alphabet page?