Data + Design Project

Forget Ice Cream: Here Comes a Pizza Truck!

Monday 07.16.2012 , Posted by
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Mobile kitchens are hot right now… and this might be one of the tastiest, and hottest renditions yet. Native New Yorker, Jon Darsky, has created a delicious, savory and filling pizzeria on wheels… a Freighliner M2 truck to be exact. The large diesel carries a transatlantic shipping container on its back, modified with glass windows to display its gorgeous designer interior, including a massive 5,000-lb Stefano Ferrara wood-fired brick oven.

Stemming from a belief in the simple and egalitarian nature of pizza, the rig is called Del Popolo, meaning ‘of the people’. The round pies are prepared on-board using a dough mixer and organic ingredients sourced from small, generational domestic and Italian producers… not many restaurants of any kind can claim that.

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Del Popolo and its thin, blistered crust pizzas have already been recognized by The San Francisco Chronicle, The New York Times and Sunset Magazine to name a few major publications. Jon Darsky is a humble fellow though, preferring not to be called ‘Pizzaiolo’ but rather ‘dough guy’. He’s a sharp guy, dough or not, and strives to create a mobile restaurant equal to any of the city’s brick and mortar pizza operations:

“I enjoy process, in all its forms” says Darsky. “Del Popolo is a natural extension of the one I started with when I first began making pizzas, just on a larger scale. In the end it’s still about finding fulfillment doing something simple yet creative that produces something tangible that I am proud of and can give to people.”

From all angles, this is one tasty operation. Find out where you can grab a mobile pie at delpopolosf.com.

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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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