Noticing the plethora of talented artists in Jama Ecuador, Lisa Brunetti of Zeebra Designs & Destinations, had a clever idea that livened up a community and brought shy artists into the spotlight. It began with Brunetti colorfully painting a single light post outside of her friend’s cyber cafe on Jama Avenue to catch the eyes of the passersby who used to overlook it on their way to the city. This bright addition did not go unnoticed. The tourism director of Jama was so impressed that he decided to start a pole painting contest open to artists of all ages encouraging them to “tap into the creative influence of the Jama Coaque precolombian indian designs and blaze Jama Avenue with paint!”
The contest lasted for the duration of a week in March of 2012. Many of Jama’s well-known artist showed up to help the children, declining from entering the competition. It turned out to be an amazing community building activity that left the town energized and bright. At the end of the week there were 52 vibrant poles to judge and a once dull street that was now full of life. Read the full story and see more pictures on the Zeebra Designs & Destinations blog.