True Colors: What Brand Colors Say About A Business

Studies have shown that a product’s color influences 60-80 percent of a customer’s purchasing decision, which makes choosing the wrong color a death sentence before your brand ever has a chance to get off the ground. The most recognizable labels in the world are defined by their colors. Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe.

Color is one of the first things people notice about a brand, and there are a few colors which get the most play: blue, red, black/grayscale, and yellow. 95 percent of companies only use one or two colors, 5 percent use more than two, 41 percent use text only, and 9 percent don’t feature the company name at all. These different variables are what make choosing a color scheme and logo tricky: do you play it safe and go with the majority, or blaze a trail on a less trodden path with a less certain outcome? This infographic created by Marketo doesn’t just look at the colors, but digs deeper and looks at specific industries, the colors they choose, and how they affect consumers. See where your business, place of work, blog, or favorite brand falls.

Click here or below for a full-sized version.

via: Marketo

There are 6 comments

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  1. Adam T. Acheson


    Thanks for sharing the infographic. This help silence a few of our critics regarding color choices for our new logo. We used the infogrpahic to physically show them yellow helped convey positivity and was good for house hold items. Our team is now focused on more pressing items, like which to font to use on the site.

    Any infographics on fonts would be really helpful!



  2. InstantKick

    Really cool information. I was looking for it for long time. You are using Red the warmth… Forutnately I am using the right color too. Thanks again!

  3. sonny

    My husband’s office just painted everything grey. I noticed there is no grey on the chart. What does grey mean besides causing depression among the employees?

  4. Pedro

    Great infographic, thanks. But I disagree a bit with red being unpopular for airlines. There’s tons of airlines that use red in their logos: American Airlines, Delta Airlines, Emirates, United, TAM, Jal, and so on.

    Anyway, just wanted to share my thoughts with you.
    Thanks again

  5. Henry Frobar

    I know this article is from a while back but just wanted to say that the infographic is great!

    We used it to design our latest logo and opted to stick with a black and white theme mainly to convey prestige, as your infographic rightly pointed out.

    Thanks for the help!


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