When it comes to modern typography, perfection is almost always the modus operandi. So, what happens when you add handcraft to this near linear equation? The result is not perfect, but instead highly pleasing and even rejuvenating. Graphic Design student Briar Mark recently experimented with creating embroidered sayings on paper for her final project towards a Bachelor degree at AUT University in Auckland, New Zealand. Spending a fantastic amount of time piercing her paper canvas and then stitching her works, she most recently created a piece which reads I Could Have Done This On My Mac… true words when you consider that each of the letters took approximately 30 minutes to stitch, equaling a total creation time of about 37.5 hours when you consider the tri-colored, offset printing effect.
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Mark’s work is important because it pushes forward much neglected innovation in typographic execution. In a world of copycats, this works stands out in its originality, reminding one of the rule breaking, craft-like graphic work of Marian Bantjes. In stepping outside the current trends of strict minimalism and crisply printed Helvetica, we get a refreshing look at possibilities for design that are far more organic and even human in their nature. For an inside look at Briar Mark’s creation process, see the video and examples below… then head to this Mac fans website for a look at an already impressive portfolio.