Studies have shown that a product’s color influences 60-80 percent of a customer’s purchasing decision, which makes choosing the wrong color a death sentence before your brand ever has a chance to get off the ground. The most recognizable labels in the world are defined by their colors. Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe. [Read more...]
Visual Bits #224> An Eclectic Nature
Argentinian Artist Illustrates Kafka
Welcome to the South American edition of Franz Kafka’s Un Artista del Trapecio (English title: First Sorrow), which displays a successful but lonely trapeze artist, created by a talented illustrator who is becoming a savvy illustrator. Christian Montenegro, an Argentina-born artist with a background in comic-production and graphic design, has imbued this publication with an appropriately theatrical quality: flat black backgrounds imply dark cavernous spaces from which our main character and his peers are suspended in brightly colored gradients with geometric formations. Montenegro’s use of stark straight lines evokes interesting and relevant qualities of imprisonment, measurement, and compartmentalization, but the result is a visual production as composed, pleasing, and harmonious as successfully-rehearsed choreography. [Read more...]
We Love Friday! – Bubbles Make the World Pop
Who’d have thought a little soap mixture with some air in it could keep children and dogs entertained for hours? Bubbles are a summer staple, they are right up there with a rubber ducky in making bath time loads of fun, and they have been getting kids in trouble at the dinner table for centuries. The World’s largest free-floating bubble ever made was 105.4 cubic feet. If it were filled with water, it would hold 788 gallons and weigh 3.2 tons! Bubbles are so beloved that there is even a week in March deemed National Bubble Week! To honor these magnificent pockets of air that make life so much more fun, we would like to feature some of the coolest bubble photos on Instagram while we toast a glass of bubbly- because champagne would just be white wine if it weren’t for all those bubbles!
Stately Sandwiches: A Tasty Adventure Around the U.S.
For all you sandwich loving photographers out there, this is going to be a really tasty treat. Kelly Pratt, a self described sandwich lover who views a well made one as an art form, has recently started Stately Sandwiches – a project where she’s making handfuls of bread encased goodness for each of the 50 states. Using regional recipes sourced from locals to each area, she’s documenting her culinary adventure by laying out each sandwich’s ingredients neatly on a cutting board and photographing them from the same vertical angle. Later – after consuming her artful creation – she adds useful typographical elements and a map of the state where the recipe came from. Tasty. [Read more...]
Whiteboard Drawings Done on a Short Lunch Break
Think you’ve got whiteboard art skills? Just check out these drawings by Gregory Euclide who creates each astounding piece on his short 25 minute lunch break. It’s hard to believe the speed with which he must create each of the detailed pieces, seamlessly working in both realistic architectural elements and abstract linear swooshes. Unlike so many illustrations done with dry erase markers – which only leave crisp well defined lines – his works mix in drips and wet streaks from areas he’s moistened. The results hardly look as if they could be drawn on whiteboard at all. [Read more...]
Powering Ag: An Energy Challenge For Development
Our world is continually coming up with new ways to use its resources and technological advancements to use them more efficiently. Sometimes it’s easy to forget that there are still people in the world incapable of creating enough food for their families and communities to thrive or sometimes even survive. Helping developing and low-income nations step into modern times has been a constant challenge for decades, and expanding access to clean energy is a key component of global development efforts. But, how are we going to do this? This motion graphic created by Powering Agriculture, an initiative of the United States Agency of International Development (USAID), looks at how clean energy technology can be the answer. [Read more...]
Visual Bits #223> The Future Is Near

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