Data + Design Project

A Family Tree of Creative Business Neighbors

Tuesday 04.24.2012 , Posted by
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When you work among nearly 70 creative businesses, individuals and organizations — from a BBC office to a playhouse and even a life drawing school — what do you do to introduce everyone? Create a beautiful infographic of course! Split recently produced a family tree of their very creative neighbors for the first ever Quarry Hill Social, an event designed to not only raise public awareness but also foster relationships between the many highly crafty and cultural businesses tucked into Quarry Hill in Leeds U.K.

The beautiful graphic, which was available during the event, illustrates the diverse range of talent this part of Leeds has to offer, arranging each organization into a branched family tree based on the parent building which the business occupies. At the base of the graphic is a map of Quarry Hill and a matrix featuring the many sectors of trade and commerce covered by the area, marking each business with the sometimes multiple sectors they are engaged with.

Adding to the fun, each business was given a fun nickname which playfully references their businesses practices. Some of Split’s favorites?

The Uncle in the Closet (The Wardrobe)
The Dearly DepArted (DepArts)
Aunt Fanny (Leeds Life Drawing)
The Quickstep Mother (Yorkshire Dance)
The Drama Queen (West Yorkshire Playhouse)
The Mistress’s Sex Toy (Rabbit Hole)
The Grand Ma (Ma Design)
Good old Auntie (BBC Yorkshire)

Do you happen to live in Leeds? Next time you grab a cup’a joe at the very comfy Cafe 164, be sure to grab a free copy of the 2012 Quarry Hill Family Tree.

For a full-sized view of the graphic, click the image below or see the original PDF over at Split.

splituk.blogspot.com

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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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