For anyone that has traveled “south of the border” into Mexico, you know that the country has an aesthetic all its own. The countries highly expressive ads, plastered on many walls around small towns and big cities, call to passerby in loud colors and bold graphics unlike anywhere else. Masked wrestlers peddle toothpaste, hand-painted signs advertise candy and some ads only makes sense if you live there.
Realizing the often overlooked uniqueness and appeal of these designs, a project called “Sensacional” was created. Originally envisioned as a book celebrating the countries graphical culture, the project soon morphed into a traveling exhibition, complete with highly stylish and coveted merchandise from purses to flip-flops. So far, the traveling show has reached such different locations as Alexandria, Egypt and Glasgow, Scotland, bringing a slice of Mexican culture to many who have never experienced anything like it.
Again faced with increasing popularity, and now with the support of Trilce, KMZ and Once TV Mexico, the project has now been made into a TV based program called “Sensacional Mexican Design.” The show covers everything from Mexican street art to national prints and featured designers. Find out when to watch and where the traveling show will be next at sensacional.mx
For a closer look at the traveling exhibit, check out the video at the bottom of this post.
For a look inside the exhibit (narrated in Spanish) check out this tour video: