Whether you love or hate the world environmental organization Greenpeace, they certainly do come up with some clever, attractive and maybe even effective advertising campaigns. Part of a new initiative, these beautiful black and white illustrations see a tiny, inflatable boat born figure battling against gigantic monster like environmental problems. The daunting manifestations of oil rigs, overfishing, deforestation and air pollution are all confronted by the activist David wielding a tiny slingshot… and from the story it’s based upon, we know he will be triumphant.
The style of these pieces have a really wonderful classic feel. They give a uniquely historical look to the modern struggles associated with the organization, as if the challenges faced have always existed. What an effective way to call upon peoples passion for a classic struggle between good and evil.
The drawings are the work of Germany based artist Anatolij Pickmann, and created for Draftfcb/Lowe group. They where printed in the Greenpeace newspaper entitled ‘Daily David.” If these ads inspired you, you can find more about Greenpeace here.