While everyone else uses the weather as small talk, one design agency decided to turn the topic into an artistic data visualization. CLEVER°FRANKE, a design agency located in the Netherlands, used a year’s worth of weather pattern data and visualized it. What they found were interesting patterns in something we all experience the effects of every day, but which we don’t usually notice. If someone didn’t take the time to visualize it, we would never see these interesting patterns.
Yes, CLEVER°FRANKE could have just put all of the data in an easy to read spreadsheet, but instead they took advantage of the visual power of information design. Information design doesn’t have to be something that is super difficult, all you need is the data, and then let the data make the art. Why do all this? CLEVER°FRANKE is a company that cherishes data and the process of creating design solutions for viewing that data… so much so that they actually boast of their love for complexity.
In creating the year’s weather chart, they used the biggest weather condition for that day ( i.e. sunny, rainy, windy) and visualized it in a pie chart. This pie chart is created used angles that relate to other weather elements and comparative deviations to weather averages. The design agency’s name, CLEVER°FRANKE, is a nod at astronomer Anders Celsius (C°) and physicist Daniel Fahrenheit (F°). Both men worked in the same field, but used different approached in their research, just like CLEVER°FRANKE tries to do with their weather charts.