Data + Design Project

The Growing Industry Of Toys In The U.S.

Monday 01.30.2012 , Posted by


How did you grow up? Was it with copious amounts of toys to occupy your time, like a Gameboy, a GI Joe, or Barbie? Did you always have the newest gadgets on the market? If you answered yes to those questions, you probably grew up in the U.S. and can say you contributed to 26.8% of the world’s toy market… a market which generates a revenue worth more than the movie and music industry combined. In some cases, movie action figures actually profited more than the very films on which they were based.

Who is responsible for such a booming market? If you take a peek at YCharts you can see the top 6 grossing companies in the toy and game industry as of today. Hasbro, #1 on the charts, created extremely popular toys such as, Mr. Potato Head, Monopoly, Easy-Bake Oven, G.I. Joe, and Transformers. In 2005 Mr. Potato Head alone made $30 billion since it’s $4 million dollar debut in 1952. Another revolutionary toy was Barbie, invented by Ruth Handler and distributed by Mattel Inc. Mattel sells 1.5 million dolls a week… that’s an average of two dolls a second! So if you are looking to invest in the stock market, you might toy with the idea of investing in either of these two companies. Not only do they survive through a recession, but sales usually increase. Check out the original graphic at


via: Complex, Msnbc,

Skye Jordan

Written by Skye Jordan

Skye spends most of her time being an Art Enthusiast and a Graphic Design student. When she isn't out being a forest creature in the Redwoods or a beach bum on the sunny coast of California, she's searching for inspirational art to share with her friends and followers on Visual News and Artsy, a Facebook group she created. You can connect with her on StumbleUpon.

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