Data + Design Project

Fast Food: Advertisements vs. Reality

Friday 01.13.2012 , Posted by
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If you ever wanted an in-depth look at false advertising… Dario D’s your guy. He has a really engaging and entertaining way of laying out all the details in the many thoughtful articles and exposés he puts together on his site Alphaila.com… from digging into the reasons he thinks Windows 7 is a failure, to Apple’s problem with spreading Macs and this: his photographic revealing of what you really get inside those cardboard fast food boxes.

At the “places” you get this stuff (Dario doesn’t care to dignify them with the name “restaurant”), it’s a frequent occurrence that the product looks far different than the picture boldly on display. Comments about food being run over by fork-lifts are often overheard, while people fork over their hard earned cash for things that hardly resemble food. What Dario helps us with, is the laughable juxtaposition often missed: that of what we are told we are getting, viewed next to what we actually receive.

For his series “Fast Food: Ads vs. Reality,” Dario carefully photographs many of the most popular fast food items, and places them next to their beautiful ad counterpart. What really gets me, is that he has taken the time to pick the best angle to capture the reality from… and it’s far from pretty.

So who’s food looks the worst? Not surprising considering its quickly dropping rank in the fast-food industry, Burger King’s food would get my vote for “all-out nasty.”

Here’s an example of Dario’s attention to detail… he picks the most “attractive” angle.

Via: jaymug.com

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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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Comments

  1. Did anyone else notice that McDonald’s meat was looking extra purple in both of the pics? this is nasty

  2. It makes you never want to eat a fast food burger ever again in your life! Burger King is by far the grossest.

  3. I’m impressed with how good the actual McDonald burgers look. I’m actually impressed.

  4. I totally agree with what you are saying about advertisements. I only agree with the McDonalds Big Mac and the Jack in the Box taco ads against actual product retakes. All the other’s aren’t as true as you say. I don’t know where you live where Taco Bell Tacos look that shitty but in AZ it pretty much looks like it in real life as it does when it’s advertised.

  5. I saw this blog post about fast food ad vs. reality and thought that you might be interested in joining the revolution against marketing lies. We are launching the mobile app I Got Duped in about 2 weeks for the sole purpose of giving a voice to the consumers when they feel like they have been duped by advertisers. The first version is built specifically for restaurants and we intend to go after other types of business in future, such as lodging, packaged products, and more.

    You can see the feed from our months of intense testing on our web site at http://igotduped.net. You can follow us on twitter to stay informed about the status. @igotduped

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