Data + Design Project

What If Company Logos Were Honest?

Wednesday 12.28.2011 , Posted by
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What would happen if large corporations actually ran their companies with our best interests in mind? Their logos might look a bit more like these new editions in design wiz Viktor Hertz’s ongoing series: Honest Logos. Each design remixes the original, replacing their name with something more closely representing a stereotype behind what the company really brings to the world. The results are as refreshing as a grande caramel-mocha Frappuccino with whipped-cream and caramel drizzle… but a whole lot less fattening.

SEE ALSO: Double Vision. Multiple Meanings in Cinema Posters

We’ve covered Viktor Hertz’s work before, but he continues to impress with his originality and cleanly executed aesthetic. The Sweden based designer does quite a bit of this type of ‘adbusting’, but other subjects don’t escape similar treatment: his cleverly remixed movie posters are often better than the originals. You can see more work by Hertz on his extensive flickr page, follow him on Twitter or buy prints at Redbubble.

Below you’ll find a selection of Viktor’s older “adbusts” from the series:

Via: jaymug.com

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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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Comments

  1. Great post author !!! sometimes truth hurts but you have to face up to honesty… lol great logos

  2. Would love to see some banks get the treatment!

  3. What about …JP MORGAN CHASE..CHASING PROFITS AT ALL COST.

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