Data + Design Project

A Breast Cancer PSA From Comic Superheroines

Thursday 12.22.2011 , Posted by

The threat of cancer is very real these days, and it seems like almost everyone either knows someone who has been affected by breast cancer, or has even been affected themselves. Every year thousands of women lose their battle against the breast cancer beast. This new ad campaign, by Maisa Chaves for DDB Mozambique, was created to raise awareness of regular breast cancer exams among women at risk.

Four different superheroines from DC and Marvel comics were chosen for the ads: Wonder Woman, She-Hulk, Catwoman and Storm. Each character is a total babe; but they’re not too cool for school, and we learn from this PSA that even superheroines take self-examinations for breast cancer seriously. Each poster reads:

“Nobody’s immune to breast cancer. When we talk about breast cancer there are no women or super women. Everybody has to do self-examination monthly. Fight with us against the enemy and, when in doubt, talk to your doctor.”

Check out the rest of the superheroines below, and if you haven’t done a breast exam in a while, then let this be a reminder and get to it.

via: DC Women Kicking Ass Tumblr

Neil Spencer

Written by Neil Spencer

Adventurer, free spirit, CA. Connector @iamVibes Yogi @corepoweryoga ॐ मणिपद्मे हूं
"It had long come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things." — Leonardo Da Vinci

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  1. As interesting as this strategy is — who are these PSAs targeting, 15 year old boys?

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