Data + Design Project

Pathetone Weekly’s Clothing of the Future

Monday 12.12.2011 , Posted by

Apparently, back in the 1930s, there were high expectations for our current fashion trends. Pathetone Weekly, the British cinemagazine, ran semi-news blurbs featuring obscure topics that aired from 1930 to 1941. This episode in particular was quite amusing, as it displayed concept clothing created by American fashion designers detailing what they believed clothing would look like in the year 2000. The ideas ranged from women wearing cantilever heels and electric belts to men wearing telephones on their chest and pockets to give “candies to cuties.”

When we look back into the past, it is rather easy to be amused by the outlandish forecasts people had for our times. Yet amidst all the predictions of metallic space suits and flying cars, there was some truth in it. Take a look at some of the wardrobes of fashion models on the runway today. Also, many of the ideas of technologies that would exist, do exist today, however they just took different forms. It is interesting to look at these predictions and think about how close (or how far) from the truth they were, and how far off our current predictions may be. Either way, enjoy this little clip of fashion history.

Sources: BUFC

Brad Woodard

Written by Brad Woodard

I am a graphic designer and illustrator who never seems to have enough hours in the day. When I am not designing something, it would be safe to assume I am either reading or writing about it. All of my work is made possible by cereal and Johnny Cash songs. See evidence of many sleepless nights in my portfolio at

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